Style Stars

If you are fans of the label Elizabeth & James, or simply, fans of the celebrity duo Mary-Kate Olsen and Ashley Olsen, then look out for their new exclusive online store StyleMint.com due to launch this summer. Partnering up with BeachMint, an institutionally backed e-commerce company for celebrity-curated ‘direct to consumer’ sites, that launched its first brand JewelMint.com with Kate Bosworth last year, the Olsen are set out to launch a revolutionary brand concept in online shopping that will give customers the experience of having a personal stylist. With customized shopping technology, members of the website will receive personalized selections from each collection, along with trend reports and videos that are matched to their style profile – showing customers how to wear and pair each piece. Adding another fabulous addition to the twins’ empire of fashion brands under their company Dualstar Entertainment Group which already runs Olsenboye, The Row, TEXTILE Elizabeth and James and Elizabeth and James, StyleMint will be another channel for the girls to do what the girls do best; that is, creating quality on-trend designs with the perfect fit and effortless style. The brand is debuting with an exclusive t-shirt collection, don’t forget to get on the list now.