The crystallier’s debut fragrance, in collaboration with Clarins Fragrance Group, Aura by Swarovski, was unveiled at a cocktail party hosted at Domani Ristorante at Pacific Place on March 24th. Amongst the speeches and model presentations, many guests and I were especially impressed when the ad campaign of the new fragrance was projected across Queensway on to the adjacent building with the city’s nightscape acting like a magnificent backdrop. “In this campaign, there’s an encounter between ancient symbolism and its contemporary manifestation, in body language and the way emotions is expressed,” said Olivier Van Doorne, International Artistic Director of the Select NY Agency behind the Aura by Swarovski campaign.
Sensuous and enchanting, the name ‘Aura’ was chosen to express the glow that the fragrance and the make-up jewels give off, as each product is infused with crystals that are cut and faceted with Swarovki’s exclusive know-how to capture light and reflect them like a luminous halo emanating from a person or their spirit. Three keynotes of lychee, white jasmine and rose are used to make the scent irresistibly fruity, flowery and feminine. The entire line is also refillable, with all packaging cases made from recycled or recyclable cardboard with no inserts, and the bottles may be broken down into their individual components. Hurry now, be the first to get them at selected perfumeries, department stores and Swarovski boutiques near you.